As the Honor brand makes a triumphant return to India under the moniker ‘Honor Tech’, it’s noteworthy that Madhav Sheth, a prominent face once associated with Realme, has assumed leadership for its resurgence. Amid the recent buzz surrounding Madhav’s role and Honor’s revival, 91mobiles engaged in a direct conversation with Madhav Seth, unraveling pivotal insights about Honor Tech’s re-entry. Here are the key takeaways from this interview:
A ‘Made in India’ Approach
The rebranded Honor Tech signifies Huawei’s licensed Indian brand. This revamped avatar promises a ‘Made in India’ ethos, encapsulating not only manufacturing but the entire spectrum of end-to-end services within the country.
Diverse Smartphone Lineup
Madhav Seth has affirmed that Honor Tech will encompass a versatile spectrum of smartphones across various segments. From entry-level budget-friendly devices to cutting-edge flagship models, the company will present an expansive range. The repertoire includes the Honor X series, Honor number series, and Honor Magic series, catering to diverse user preferences.
Ecosystem Expansion
The Honor Tech journey extends beyond smartphones. Madhav Seth has articulated the brand’s intention to foster a comprehensive ecosystem within the Indian market. Beyond smartphones, this expansion will encompass gadgets like earbuds (TWS) and smartwatches, enhancing the technological ecosystem.
‘Clean UI’ Philosophy and Job Creation
Honor Tech’s ‘Made in India’ philosophy not only signifies products but also job creation. Over 4000 jobs are expected to be generated in the upcoming year. Furthermore, the company’s smartphones will sport a ‘clean UI’ approach, ensuring a streamlined user experience devoid of unnecessary bloatware.
Revenue Aspirations
Madhav Seth’s vision for Honor Tech is ambitious. With an aim to achieve a revenue of ₹10,000 crores, the brand strives to resonate with Indian consumers through user-centric design and quality offerings.
Anticipated Smartphone Lineup
Under the Honor Tech banner, a captivating array of smartphones is anticipated:
Honor X Series: Positioned in the budget range of ₹10,000 to ₹15,000, these devices are set to challenge competitors like Redmi and Realme.
Honor Number Series: Aiming at the mid-range and higher mid-range segments, these phones, including Honor 70, 70 Pro, 80, 90, and 90 Lite, will vie against OnePlus Nord, OPPO Reno, and Vivo V series.
Honor Magic Series: A flagship lineup with advanced specifications and premium features will compete with the likes of OnePlus 7 series and Samsung Galaxy S series.
