‘Not cool’: Zepto calls woman ‘cutie’; netizens slam bizarre push notification

Bengaluru: A Bengaluru woman lashed out at Zepto, the online grocery app, for addressing her as a “cutie”. She took to LinkedIn to share her thoughts on the matter. She stated that such marketing tactics should not be encouraged. Netizens supported the woman and called out Zepto. They urged the marketing team behind the app to do better.

Mahak Verma took shared a screenshot of the push notification that she received from Zepto. The notification read, “cutie_mahak, You got a follow request from Namaskaram Banana Chips Original Style Salted.” In her post, Verma opined that it was not right for the app to address starngers as “cutie”. She claimed that it triggered her by bring up the catcalling and teasing faced by female teenagers and adult women in the Indian society. 

Zepto calls woman ‘cutie’ in push notification; slammed

“Fast forward many years, we are in an era of startups and POSH acts and all talks about women safety yet a well-known brand finds it appropriate to call a random stranger ‘Cutie’ with no context at all?” wrote the woman on LinkedIn. Further, she strongly asserted that it was not okay for any app to use such nouns.

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Bengaluru woman lashes out at Zepto for calling her a “cutie”.
Image credit: LinkedIn/
Mahak Verma

Zepto faces backlash for push notification that addressed woman as cutie.
Image credit: LinkedIn/
Mahak Verma

She also stated that she had conducted a poll on Instagram relating to Zepto’s push notification and many thought she was blowing a small incident out of proportion. “Sorry, but not Sorry! This kind of marketing is where I would like to draw a Line!” wrote the woman.

Professionals on the platform sided with the woman. Many asked Zepto to better their marketing game and refrain from “cheap” tactics. Many said such notifications were just “not cool”.