Football Sports Development Limited (FSDL) has officially awarded the coveted media rights for the upcoming Indian Super League (ISL) seasons 2023-24 and 2024-25 to Viacom18 Media Private Limited (Viacom18). This partnership designates Viacom18’s digital and linear TV platform as the exclusive media rights holder for India’s premier football league, ISL. The much-anticipated 10th season of the Indian Super League is scheduled to commence on September 21, marked by a high-octane clash between Kerala Blasters FC and Bengaluru FC at Kochi’s Jawaharlal Nehru Stadium.
ISL to be Streamed for Free on JioCinema
Recognizing the widespread appeal of football in India, ISL matches will be broadcasted in multiple languages to cater to a diverse fan base. Furthermore, the league will be available for free streaming on JioCinema. The recent surge in football’s popularity, thanks in part to ISL, positions Viacom18 to leverage this strong digital viewership and further expand its audience base.
JioCinema’s Impressive Track Record
Viacom18’s digital streaming platform, JioCinema, which will offer free streaming of ISL matches, has previously successfully live-streamed prestigious events such as the FIFA World Cup Qatar 2022 and the TATA IPL. A representative from Football Sports Development Limited expressed their enthusiasm about this collaboration, stating, “We are delighted to welcome Viacom18 as our media rights partner for the Indian Super League. As we enter our 10th year of football growth in India, it is fantastic to align with a partner who shares our vision and is committed to expanding the viewership.”
Viacom 18’s Vision
Acquiring the streaming rights for ISL marks a significant milestone for Viacom18 in establishing a vibrant football ecosystem. ISL has played a pivotal role in revitalizing Indian football in recent years. Viacom18 aims to capitalize on this exciting phase of Indian football, with a mission to provide an exceptional experience to every Indian football enthusiast. ISL Season 10 is set to kick off at 8:00 PM, with double-header matches beginning at 5:30 PM, promising an action-packed football season for fans across the country.
