Adani Wilmar Ltd, a company under the Adani Group known for its ‘Fortune’ brand of food products, has taken legal action against a B2B platform for allegedly selling counterfeit items under its brand name. The company reported the incident after detecting the theft during a routine market survey.
Adani Wilmar vs. B2B Platform for Selling Counterfeit ‘Fortune’ Products
Adani Wilmar has filed an FIR against the B2B platform, accusing it of selling fake products through its agency at Badalpur police station in Gautam Budh Nagar district. Prompt action was taken by the police, and a raid was conducted on the accused platform’s warehouse, leading to the seizure of a significant number of counterfeit products labeled ‘Fortune.’
The seized items included 126 bottles of Fortune Kachi Ghani Mustard Oil (one litre) without caps, 37 spurious Fortune Refined Soybean Oil (one litre), and 16 bottles of Fortune Mustard Oil (1 litre).
Police Seize Counterfeit Items Labeled ‘Fortune
Expressing concern over the potential adverse health effects of counterfeit products, an Adani Wilmar spokesperson stated that the company is deeply committed to addressing the issue. The company is actively collaborating with the authorities to identify the sources of these counterfeit products and take appropriate action against the culprits.
An in-depth product investigation conducted by the company during the survey revealed false batch code information, fake QR codes, and significant defects in various packaging materials, confirming the presence of counterfeit products in the market. Adani Wilmar is determined to protect its customers and the integrity of its brand, ‘Fortune,’ and is resolute in its efforts to curb the spread of such counterfeit items.